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THE POWER OF NUMBERS
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THE POWER OF NUMBERS
In a country of over 200 million people, you can make a good living by appealing to just 1% of the population.
Just 1%.
To understand this better, you need to understand numbers.
Imagine you sell a product and your profit on that product is only N5000.
Just 1% of 200 million would give you something around 10 billion Naira.
The power of numbers is absolutely incredible.
Now, what if you appeal to just 0.1% of a 200m population? And you have a product that gives you a profit of just N1000?
This would amount to something around N200m.
This was how cowbell was cashing out on a low, back in the days, when they focused on selling milk in sachet.
This was how hypo got a chunk of market share against Jik, when they started selling in sachet, making it more affordable for a larger number of people.
If you know your numbers and do your marketing well, you will make lots of money.
There is power in numbers, and understanding your numbers is super incredible.
Business is a number game. Get a pen and paper, sit your ass down, do the maths, know your numbers and go full throttle.
Goodluck.
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2 Replies
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You don’t know what numbers can do
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Number is a great factor of sales
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