• Develop and execute a comprehensive social media marketing strategy tailored to the travel and tourism sector, covering platforms such as Instagram, Facebook, Twitter, TikTok, and more.
• Create and curate captivating travel-related content, including stunning visuals, videos, blog posts, and user-generated content that showcases our destinations, services, and customer experiences.
• Cultivate and engage with our online community by responding to comments, messages, and inquiries promptly and in a customer-centric manner.
• Stay up-to-date with social media trends, algorithms, and travel industry developments to keep our strategies current and effective.
• Design and implement lead generation campaigns across various channels, including email marketing, content marketing, social media, and strategic partnerships.
• Identify and segment target audiences to create personalized marketing campaigns that foster engagement and convert prospects into high-quality leads.
• Collaborate with content creators to craft compelling lead magnets, such as travel guides, exclusive offers, and destination insights.
• Optimize landing pages, forms, and calls to action to maximize conversion rates and lead quality.
• Analyze lead generation data and KPIs to continually refine and enhance campaign performance.
• Bachelor’s degree in Marketing, Communications, or a related field (preferred).
• Proven experience as a Social Media Marketer with a strong portfolio of travel-related content.
• Demonstrated expertise in lead generation strategies and techniques within the travel and tourism sector.
• Deep understanding of social media platforms, algorithms, and travel industry trends.
• Proficiency in social media management tools and analytics platforms.
• Strong analytical skills with the ability to translate data into data-driven decisions.
• Excellent written and verbal communication skills.
• Detail-oriented and highly organized with the capability to manage multiple projects simultaneously.
• Creative thinking and a passion for storytelling.
• Knowledge of SEO, CRM systems, and lead management processes is a plus
• A genuine love for travel and the ability to convey the excitement of exploring new destinations and experiences.
To apply for this job email your details to firstname.lastname@example.org